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Linkedin Premium / Small business / Maximize Premium
Get more value from LinkedIn Premium with these key features
Explore LinkedIn Premium features like InMail, profile visibility, AI tools, and business insights. Learn how it works, who it’s for, and how to get the most value.
As with any subscription investment, it’s only fair to ask:
“Is LinkedIn Premium worth it?”
We absolutely believe so, and we've seen countless happy subscribers enjoy the benefits. But if you're new, it helps to know from the start how to get the most out of it.
Premium unlocks a number of added and enhanced features. Those features lead to new possibilities — for your career, your business, your personal brand. LinkedIn Premium is designed to help you:
- Save time on outreach and discovery
- Expand your visibility to the right people
- Make smarter decisions with better information
This page is your guide to making LinkedIn Premium work harder for you, based on what you want to accomplish.
Why upgrade? The advantage of using LinkedIn Premium
LinkedIn Premium gives professionals, business leaders, and entrepreneurs access to exclusive tools that elevate visibility, communication, and insights.
Use the trial to test features like InMail, advanced profile visibility, AI-powered profile assistance, and in-depth business intelligence — all covered below.
Choosing the right Premium plan for you
Compare LinkedIn Premium plans:
Premium Career
Designed to grow with you. Many professionals start with Premium Career to unlock profile insights, stand out to recruiters, and access LinkedIn Learning. As your goals evolve, so can your plan.
Premium Business
Adds powerful tools for entrepreneurs and SMBs: unlimited search, deeper business insights, and more InMail credits.
Premium Company Page
Helps brands expand reach with boosted posts, auto-invites, and a strong business presence on your profile.
Premium All-in-One
Brings it all together with some powerful add-ons. This all-in-one solution is ideal for professionals juggling sales, marketing, hiring, and networking.
You’ll get:
- A centralized dashboard with guided next steps
- Daily prospect suggestions and 30 monthly InMails
- $50 in monthly ad credits to boost visibility
- Job promotion credits to find top talent when it’s time to hire
Whether you're looking to land your next role or land your next client, there’s a Premium plan built to help you do it smarter.
Key LinkedIn Premium features, and how to use them
Here are some of the valuable capabilities that you can start taking advantage of on Day One with Premium.
1. Enhance your profile visibility
- Display a Premium badge to boost credibility
- Turn on Open Profile to receive messages from anyone, not just connections
- Premium subscribers get 11x more profile views on average
Source: LinkedIn data (Feb. 2024)
2. See who’s viewed your profile
- Get full visibility into who's been checking out your profile over the past 365 days
- Identify new opportunities, warm leads, and potential collaborators
- Access viewer trends and highlights to get a quick handle on opportunities
3. Leverage AI to improve your profile
- Use Premium’s AI tools to quickly polish your About, Headline, and Experience sections
- Save hours with personalized, actionable suggestions
4. Ramp up outreach with InMail
- Message decision-makers outside your network
- InMail response rates are 4.6x higher than cold email
- Find your edge: Tips for writing successful InMails
Source: LinkedIn data (Dec. 2022)
5. Access exclusive business insights
- Research company growth, hiring trends, and employee movement
- Vet vendors, track competitors, and identify new markets
6. Unlock LinkedIn Learning
- Get full access to 25,000+ expert-led courses
- Upskill in AI, leadership, marketing, entrepreneurship and more
7. Premium Perks
- Access exclusive offers and benefits with your subscription
- Learn more about the full list of Premium Perks
Measuring ROI with LinkedIn Premium
Track the metrics that show what’s working
How do you know if Premium is working for you? Use your free trial to track metrics like:
- Profile views & follower growth
- InMail response rates
- Learning completions
- Business leads or job offers
Tip: Set a specific goal — like connecting with 10 decision-makers or finishing one learning path — and measure what shifts.
Professionals like you are seeing real results with LinkedIn Premium
Find more support and guidance for LinkedIn Premium
Get the most from your subscription with these helpful resources:
Using Premium to drive growth
Find tips and techniques for overcoming common business growth challenges with Premium.
Benefits of Premium
Discover the many advantages unlocked through a Premium subscription.
Ready to see what Premium can do for you?
See how LinkedIn Premium can help you elevate your visibility, find more opportunities, and grow your business.
