| Premium
LinkedIn Premium helps small businesses build visibility, attract qualified leads, and grow faster — without needing a large sales or marketing team. Entrepreneurs, consultants, and business owners can use Premium tools to reach the right audience, showcase expertise, and gain insights that drive results.
How can LinkedIn Premium help my small business?
Why upgrade? Key benefits of LinkedIn Premium
For many small business leaders, the free tools available on LinkedIn are sufficient. But for those who want to gain an advantage and reach their goals faster, Premium can help. Below are just some of the features you unlock with Premium:
Try Premium for free
Start your free trial today. Cancel for any reason.
Who is LinkedIn Premium best for?
We have Premium plan options for you and your business. Many choose to subscribe to both plans to power their business growth.
Premium Business
Enhance your profile with tools that help you stand out and expand your network.
Best for:
Business owners, leaders, and executives
Key plan features:
- Stand out with features that highlight your expertise and what makes you unique
- Increase profile visibility so more opportunities find you
- Contact people outside of your network
Premium Company Page
Exclusive Page features to grow your company’s presence and engage prospective clients
Best for:
Business owners, founders, and marketing managers
Key plan features:
- Establish your business and make a credible impression
- Expand your business’s reach by quickly growing relevant followers
- Attract and engage prospective clients
What small business leaders can do with LinkedIn Premium
4X
Premium subscribers are 4x more likely to receive a service request when they feature content on their profile.
Source: LinkedIn data (May 2024)
4X
Premium subscribers are 4x more likely to receive a service request when they feature content on their profile.
Source: LinkedIn data (May 2024)
Build credibility and your personal brand
- AI profile assistant can help enhance your headline and summary. These are two of the most visible and influential parts of your profile — ensuring they are clear and differentiated instantly signals relevance and credibility to prospective clients, partners, or influencers.
- Add a custom call-to-action button to drive profile viewers to a select destination. Your CTA might lead to a website, portfolio, booking page, or service offering, turning passive interest into measurable traffic or conversions.
- Showcase key work, testimonials, or services in your Featured section. Customers want to see proof of value and real-world impact, especially from businesses that are not yet well known.
- Highlight services you offer at the top of your profile, making it easier for potential clients to know what you can do and reach out accordingly.
13X
Premium Company Page helps you get 7.5x more Page engagement on average.²
Source: LinkedIn data (Jan. 2024)
Connect with the right people, faster
- Unlimited browsing lets you find decision-makers, potential collaborators, and more. Grow your network without constraints and build a foundation for long-term success.
- Use InMail to get in touch with people outside of your network. This is a powerful way to book meetings, spark relationships, or introduce your services.
- See who's viewed your profile and reconnect with potential prospects. This information can help keep your outreach list full with warm opportunities.
13X
Premium Company Page helps you get 7.5x more Page engagement on average.²
Source: LinkedIn data (Jan. 2024)
13X
Premium Company Page helps you get 7.5x more Page engagement on average.²
Source: LinkedIn data (Jan. 2024)
70%
Skills for jobs are expected to change by 70% by 2030.
Source: LinkedIn Work Change Report (Jan. 2025)
70%
Skills for jobs are expected to change by 70% by 2030.
Source: LinkedIn Work Change Report (Jan. 2025)
Stay ahead with exclusive insights and expert-led courses
Access 20,000+ expert-led courses with LinkedIn Learning, giving you on-demand access to the skills you need to grow, adapt, and lead in your role. Expert-led courses include guidance around AI, leadership, and more future-facing skills.
How do the benefits of LinkedIn Premium come into play on a day-to-day basis? Let’s say you're a leadership consultant and business owner:
- With Premium Business, you optimize your profile with AI, add a custom button to drive traffic to your booking page, and use InMail to pitch to HR leaders.
- With Premium Company Page, your business Page features services, grows faster through boosted post impressions, and benefits from analytics to improve content performance.
How do the benefits of LinkedIn Premium come into play on a day-to-day basis? Let’s say you're a leadership consultant and business owner:
- With Premium Business, you optimize your profile with AI, add a custom button to drive traffic to your booking page, and use InMail to pitch to HR leaders.
- With Premium Company Page, your business Page features services, grows faster through boosted post impressions, and benefits from analytics to improve content performance.
Explore how Premium features can support your growth
Find and engage new clients, showcase your business, and stay ahead with the right insights.
